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2022 Predictions

If the last two years has taught us anything, it is to expect the unexpected. Making predictions for the year ahead with a continuing high level of uncertainty is probably difficult at best and impossible at worst.  However, there are some things we can predict with a reasonable level of certainty, some we think are…

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YouTube for marketing your business

Are you using video marketing for your business? YouTube is the place to be. We’ve outlined six key ways to get your video marketing up and running on the YouTube channel. #socialmediamarketing #youtube YouTube is without doubt one of the biggest social media platforms in the world, with 2billion+ userslogging in from over 100 countries…

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6 Lapsed Member & Member Engagement Ideas that you may not have considered.

Engaging members and lapsed members is the cornerstone of managing successful associations. In this article, we identify 6 membership engagement ideas  that you may want to consider.  12-month new member engagement strategy – Research has shown, that if a member engages at least 8-10 times within the association they are more likely to continue to…

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Events, Covid-19 and Your Duty of Care

As a general rule hosts of conferences, meetings and events have not been overly concerned that they may have people attending their events with a multitude of afflictions including the common cold, sore throats, coughs and even influenza.  It has been a known and to a large extent accepted fact that when people meet in…

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COVID-19 Government Assistance for Business – Handy Links

Business.gov.au has one handy webpage with links for all COVID-19 related financial assistance for businesses in all states and territories. If you need to check business support grants, hardship schemes, disaster payments or other funding measures in your state, visit Business.gov.au COVID-19 financial support for small business webpage. Information, eligibility and types of available aid are…

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Director ID Applications open November 2021 – Are you ready?

Further to our updates regarding the Director Identification Numbers, current Australian directors will now have one year to apply for their unique director identification number. Non-compliance can see $1.1 million in fines. The Australian Tax Office has just launched its Australian Business Registry Services website, enabling directors to now apply for their ID when applications…

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Does your website create the right first impression?

Does your company website deliver the best possible impression of your business? If not, you need to fix it. If someone arrives at your home page, you only have a few seconds to convey what you do, why you’re different to the competition and why a prospective customer should choose your company – so does…

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Does your For Purpose Organisation have a Cyber Security Policy?

Cyber security has never been more prevalent than it is today with a large majority of the workforce working remotely. Does your For Purpose organization have a cyber policy or had a cyber risk assessment? Below are some considerations when implementing a cyber security policy; 1. Set password requirements Your cyber security policy should explain:…

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Industry Recognition – Top 5

The Association Specialists has recently been recognized by Spice Magazine as one of the top 5 best event management companies in Australia. Spice Magazine is the go-to news source for the events industry and each year they recognize the best service providers and suppliers in the events industry, as voted by their readers. “It was…

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Helping your Board operate more effectively

The Not-for-Profit (NFP) sector is large and diverse and operates within a complex legal and regulatory framework. The duties of officers, directors and boards of NFP organisations are many and varied. The AssociationSpecialists (TAS) are proud to partner with Governance Institute of Australia to offer our clients access anddiscounted rates for leading governance training, to…

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Diversity On Boards – Client Conversations with ASEG

ASEG have been clients with TAS since 2014. In those 7 years, ASEG has gone from strength to strength. Kate Robertson shares some insights into her time with ASEG and advice on encouraging other societies and for purpose organisations to diversify their boards. Volunteering for the ASEG has been an incredibly rewarding experience. There are so many benefits, but…

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Social Media Platform Insights

When you start using social media to market your association, it’s important to focus onthe big hitters – social media giants like Facebook, Instagram or LinkedIn are all obvioustarget platforms (depending on your association).But it’s worth considering other platforms that may well suit the needs of your brand andyour members. Exploring the younger entrants to…

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