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Posts by Admin

Membership: Back to the Drawing Board

We hear too regularly the difficulties of keeping members happy, engaged and coming back without asking the same question each year: ‘Why should I be a member of your Association?’ Now before we continue, it’s important to note before we get any further that many associations are thriving off their current membership structures, and if…

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Security: How Protected is your Association?

  The very public and recent data breach of an event application in the UK has brought the need to plan for potential data breaches. Whilst a Professional Conference Organiser (PCO), organisation or company can take all steps possible to minimise security risks, in the current technological environment there is still the growing possibility of…

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Innovation and Engagement – Conferences in 2019 and Beyond

  360 Live Media has released their 2019 report on the existing and upcoming trends in the events industry that we should have on our radar. This article will be based on their informative piece, with input from The Association Specialists!   Experience Engineering It is no surprise that members and delegates want more from…

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Company Limited by Shares or Guarantee – What’s the Difference?

  Legal Vision has recently posted this important information on the differences between a Company Limited by Shares (Public or Proprietary) and a Company Limited by Guarantee. We feel it is important to understand each structure as it has a drastic effect to the functioning of your company.   From Legal Vision: Company Limited by Shares A company…

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Director Penalty Regime Extended to GST

  A recent article from by Craig Whatman from Pitcher shed light on proposed penalties to be applied to directors when announcing bankruptcy as a means of holding directors accountable for engaging in phoenix activity. We felt it important to share their article to keep you aware of the changes and how they may affect…

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An Industry Innovator – Christine Pope

  Recently nominated for the Third Sector Board Director of the year award, Christine Pope has defined herself as an innovative strategist and Board Director. Working with the Australian Traditional-Medicine Society (ATMS), Christine has played a pivotal role in increasing membership engagement and retention, the implementation of a radically successful marketing plan and an extremely…

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Get Your Instagram On The Map!

    It might seem like a daunting task – starting and maintaining an Instagram account for your organisation. And why even bother? Instagram is more than just a pretty way to add photos and see others eating acai every morning. It is a powerful tool capable of driving leads and traffic, raising brand awareness…

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Is Anyone Opening This?

We have some quick and easy time-tested ways to increase your email open rates! Open rate for emails is still an incredibly useful statistic to gather engagement and influence on your membership base. Some tech names like Whatagraph and Mailchimp have put time into compiling statistics meaning we don’t have to! So here are some…

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Connect: Social Media

Feeling lost on Social Media?   We’re here to tell you it’s not THAT bad (or hard!).   As noted by Pam Neely from Whatagraph, “Not all social media followers are created equally”. But what did she mean by that? Is it a reference to George Orwell and some brash socialist discourse? Probably not. What…

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But You Just Arrived?

Mistakes to Avoid During Membership On-Boarding   With the recent hosting of our Strategic Board Series we have noticed the never-ending problems associated with membership. How do we keep people interested? How do we attract new members? We have some handy tips included here to stop your organisation from losing your members as soon as…

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Are you likely to lose your website?

How to ensure that your website is safely under your control Getting a website up and running is a big job and involves a lot of individuals with their fingers in the proverbial pie, from web developers to domain name registrars, board members to website hosting companies. As with any process this large, the chance…

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