Association Management

Why video marketing should be included in your Association marketing strategy

In a world of multiple online channels and social media formats, video seems to be coming out on top. Social platforms like Instagram, Tik Tok and Facebook are all focused on making video central to their platform. Over 82% of internet traffic will be online videos by 2022, according to predictions by online giant Cisco.…

Victoria introduces Australia’s first government-backed COVID-19 event insurance.

Conference Management

You may be aware that the Victorian Managed Insurance Authority (VMIA) has announced an event insurance product to safeguard losses from events if they have to be cancelled due to the imposition of State or Federal rules relating to Covid-19. This insurance cover will be available for events held between 1st January 2022 and 31st…

2022 Predictions

If the last two years has taught us anything, it is to expect the unexpected. Making predictions for the year ahead with a continuing high level of uncertainty is probably difficult at best and impossible at worst. However, there are some things we can predict with a reasonable level of certainty, some we think are…

YouTube for marketing your business

Are you using video marketing for your business? YouTube is the place to be. We’ve outlined six key ways to get your video marketing up and running on the YouTube channel. #socialmediamarketing #youtube YouTube is without doubt one of the biggest social media platforms in the world, with 2billion+ userslogging in from over 100 countries…

Have you considered the advantages of an outsourced Association Management Model?

Outsourcing some or all of the work associated with your member association can be seen as a potential loss of control to many. However, when you consider the potential advantages provided by the outsourced model, many of these concerns fade away. Control can be maintained with the right contracts, agreed deliverables and constant and clear…

6 Lapsed Member & Member Engagement Ideas that you may not have considered.

Engaging members and lapsed members is the cornerstone of managing successful associations. In this article, we identify 6 membership engagement ideas that you may want to consider. 12-month new member engagement strategy – Research has shown, that if a member engages at least 8-10 times within the association they are more likely to continue to…

Director ID Applications open November 2021 – Are you ready?

Further to our updates regarding the Director Identification Numbers, current Australian directors will now have one year to apply for their unique director identification number. Non-compliance can see $1.1 million in fines. The Australian Tax Office has just launched its Australian Business Registry Services website, enabling directors to now apply for their ID when applications…

Does your For Purpose Organisation have a Cyber Security Policy?

Cyber security has never been more prevalent than it is today with a large majority of the workforce working remotely. Does your For Purpose organization have a cyber policy or had a cyber risk assessment? Below are some considerations when implementing a cyber security policy; 1. Set password requirements Your cyber security policy should explain:…

Helping your Board operate more effectively

The Not-for-Profit (NFP) sector is large and diverse and operates within a complex legal and regulatory framework. The duties of officers, directors and boards of NFP organisations are many and varied. The AssociationSpecialists (TAS) are proud to partner with Governance Institute of Australia to offer our clients access anddiscounted rates for leading governance training, to…

Diversity On Boards – Client Conversations with ASEG

ASEG have been clients with TAS since 2014. In those 7 years, ASEG has gone from strength to strength. Kate Robertson shares some insights into her time with ASEG and advice on encouraging other societies and for purpose organisations to diversify their boards. Volunteering for the ASEG has been an incredibly rewarding experience. There are so many benefits, but…

Social Media Platform Insights

When you start using social media to market your association, it’s important to focus onthe big hitters – social media giants like Facebook, Instagram or LinkedIn are all obvioustarget platforms (depending on your association).But it’s worth considering other platforms that may well suit the needs of your brand andyour members. Exploring the younger entrants to…

Government Recognition – What you need to know

Why do Governments provide recognition to professions? Generally, Governments will only provide formal recognition to professions or industries wherethere is a public interest need. Typically, this may result in legislation and the oversight of aregulatory body, such as the Australian Not-for-Profits and Charities Commission (ACNC) or theAustralian Health Practitioner Regulation Authority (AHPRA). Governments will also…

Making it easier for members to say yes

To further assist your membership renewals, we have listed a multitude of member benefits that your association may find beneficial. Most of these can be implemented immediately with minimal cost, adding value to members’ and thus encouraging a higher rate of renewals. Online discussion forums Provide commercial arrangements Mentoring program CPD Offer grants to assist…

How NFP Governance is changing in Australia

Mills Oakley hosted a recent seminar on How NFP Governance is changing in Australia. We have included a recording of the seminar, however have also listed some key take aways below; Key Changes in Governance The growing importance of organizational culture; The shift to customer -centricity The need to consider other stakeholders’interests Increasing risks to…

Insurance – Are you adequately covered for next year?

With the ever evolving landscape of insurance at the moment, in conjunction with BMS we have highlighted some insurance requirements below to assist you at insurance renewal time. Association Liability Insurance Designed specifically to protect non-profit organisations from claims alleging management negligence, rather than those involving BI or PD. Management Liability and Company Reimbursement Entity…