Engagement and Communication Archives - The Association Specialists

Associations Leading Ladies – Elizabeth Skirving

This year for International Women’s Day we approached some of the amazing female leaders within the association industry to ask for their thoughts on what it means to be a leader and wear the responsibility of managing an association in this day and age. This will be the first article of a continuing series featuring…

Innovation and Engagement – Conferences in 2019 and Beyond

360 Live Media has released their 2019 report on the existing and upcoming trends in the events industry that we should have on our radar. This article will be based on their informative piece, with input from The Association Specialists! Experience Engineering It is no surprise that members and delegates want more from events. “Experience…

Get Your Instagram On The Map!

It might seem like a daunting task – starting and maintaining an Instagram account for your organisation. And why even bother? Instagram is more than just a pretty way to add photos and see others eating acai every morning. It is a powerful tool capable of driving leads and traffic, raising brand awareness and membership…

Is Anyone Opening This?

We have some quick and easy time-tested ways to increase your email open rates! Open rate for emails is still an incredibly useful statistic to gather engagement and influence on your membership base. Some tech names like Whatagraph and Mailchimp have put time into compiling statistics meaning we don’t have to! So here are some…

Connect: Social Media

Feeling lost on Social Media? We’re here to tell you it’s not THAT bad (or hard!). As noted by Pam Neely from Whatagraph, “Not all social media followers are created equally”. But what did she mean by that? Is it a reference to George Orwell and some brash socialist discourse? Probably not. What she meant…