Engagement and Communication Archives - The Association Specialists

Why video marketing should be included in your Association marketing strategy

In a world of multiple online channels and social media formats, video seems to be coming out on top. Social platforms like Instagram, Tik Tok and Facebook are all focused on making video central to their platform. Over 82% of internet traffic will be online videos by 2022, according to predictions by online giant Cisco.…

2022 Predictions

If the last two years has taught us anything, it is to expect the unexpected. Making predictions for the year ahead with a continuing high level of uncertainty is probably difficult at best and impossible at worst. However, there are some things we can predict with a reasonable level of certainty, some we think are…

YouTube for marketing your business

Are you using video marketing for your business? YouTube is the place to be. We’ve outlined six key ways to get your video marketing up and running on the YouTube channel. #socialmediamarketing #youtube YouTube is without doubt one of the biggest social media platforms in the world, with 2billion+ userslogging in from over 100 countries…

6 Lapsed Member & Member Engagement Ideas that you may not have considered.

Engaging members and lapsed members is the cornerstone of managing successful associations. In this article, we identify 6 membership engagement ideas that you may want to consider. 12-month new member engagement strategy – Research has shown, that if a member engages at least 8-10 times within the association they are more likely to continue to…

Does your website create the right first impression?

Does your company website deliver the best possible impression of your business? If not, you need to fix it. If someone arrives at your home page, you only have a few seconds to convey what you do, why you’re different to the competition and why a prospective customer should choose your company – so does…

Social Media Platform Insights

When you start using social media to market your association, it’s important to focus onthe big hitters – social media giants like Facebook, Instagram or LinkedIn are all obvioustarget platforms (depending on your association).But it’s worth considering other platforms that may well suit the needs of your brand andyour members. Exploring the younger entrants to…

Making it easier for members to say yes

To further assist your membership renewals, we have listed a multitude of member benefits that your association may find beneficial. Most of these can be implemented immediately with minimal cost, adding value to members’ and thus encouraging a higher rate of renewals. Online discussion forums Provide commercial arrangements Mentoring program CPD Offer grants to assist…

Retaining members in 2022 – key things to consider

With COVID uncertainty still at play, Associations need to stay relevant and must be proactively communicating and engaging with their members. Associations will need to work hard to retain existing members and work extremely hard to acquire new ones. In the lead up to membership renewals, it is paramount that Boards reconsider their value proposition,…

Credible content… is your association, protected and informed?

As associations and societies are providing more and more content and need to be seen as the credible source, what are you doing to ensure your brand is protected? What controls do you have in place to make sure your speakers / presenters are delivering credible content and are not making comments that might harm…

Associations Leading Ladies – Elizabeth Skirving

This year for International Women’s Day we approached some of the amazing female leaders within the association industry to ask for their thoughts on what it means to be a leader and wear the responsibility of managing an association in this day and age. This will be the first article of a continuing series featuring…

Innovation and Engagement – Conferences in 2019 and Beyond

360 Live Media has released their 2019 report on the existing and upcoming trends in the events industry that we should have on our radar. This article will be based on their informative piece, with input from The Association Specialists! Experience Engineering It is no surprise that members and delegates want more from events. “Experience…

Get Your Instagram On The Map!

It might seem like a daunting task – starting and maintaining an Instagram account for your organisation. And why even bother? Instagram is more than just a pretty way to add photos and see others eating acai every morning. It is a powerful tool capable of driving leads and traffic, raising brand awareness and membership…

Is Anyone Opening This?

We have some quick and easy time-tested ways to increase your email open rates! Open rate for emails is still an incredibly useful statistic to gather engagement and influence on your membership base. Some tech names like Whatagraph and Mailchimp have put time into compiling statistics meaning we don’t have to! So here are some…

Connect: Social Media

Feeling lost on Social Media? We’re here to tell you it’s not THAT bad (or hard!). As noted by Pam Neely from Whatagraph, “Not all social media followers are created equally”. But what did she mean by that? Is it a reference to George Orwell and some brash socialist discourse? Probably not. What she meant…