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YouTube for marketing your business

Are you using video marketing for your business? YouTube is the place to be. We’ve outlined six key ways to get your video marketing up and running on the YouTube channel. #socialmediamarketing #youtube YouTube is without doubt one of the biggest social media platforms in the world, with 2billion+ userslogging in from over 100 countries…

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Does your For Purpose Organisation have a Cyber Security Policy?

Cyber security has never been more prevalent than it is today with a large majority of the workforce working remotely. Does your For Purpose organization have a cyber policy or had a cyber risk assessment? Below are some considerations when implementing a cyber security policy; 1. Set password requirements Your cyber security policy should explain:…

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Security: How Protected is your Association?

The very public and recent data breach of an event application in the UK has brought the need to plan for potential data breaches. Whilst a Professional Conference Organiser (PCO), organisation or company can take all steps possible to minimise security risks, in the current technological environment there is still the growing possibility of breaches…

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Innovation and Engagement – Conferences in 2019 and Beyond

360 Live Media has released their 2019 report on the existing and upcoming trends in the events industry that we should have on our radar. This article will be based on their informative piece, with input from The Association Specialists! Experience Engineering It is no surprise that members and delegates want more from events. “Experience…

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Connect: Social Media

Feeling lost on Social Media? We’re here to tell you it’s not THAT bad (or hard!). As noted by Pam Neely from Whatagraph, “Not all social media followers are created equally”. But what did she mean by that? Is it a reference to George Orwell and some brash socialist discourse? Probably not. What she meant…

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