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Trends

Membership: Back to the Drawing Board

We hear too regularly the difficulties of keeping members happy, engaged and coming back without asking the same question each year: ‘Why should I be a member of your Association?’ Now before we continue, it’s important to note before we get any further that many associations are thriving off their current membership structures, and if…

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Innovation and Engagement – Conferences in 2019 and Beyond

  360 Live Media has released their 2019 report on the existing and upcoming trends in the events industry that we should have on our radar. This article will be based on their informative piece, with input from The Association Specialists!   Experience Engineering It is no surprise that members and delegates want more from…

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Why events are a powerful marketing and business development tool for sponsors

By Richard Woodward Events are a powerful marketing and business development tool for engaging audiences, building brand awareness, communicating brand messages, engaging employees, building relationships, differentiating from your competition and driving sales. However you must ensure that your prospect fully understands the power of events as a medium —compared to other opportunities such as television,…

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Bitesized Summary of the Managing Conflicts of Interest Guide by the ACNC

Associations can be complex organisations, and like anything involving us human beings they can have messy, chaotic, problematic personalities. Thus, conflicts of interest are an often-encountered fact of doing business, which, if left unmanaged can grow into serious problems. To help busy board members, directors, governors, trustees and responsible persons understand exactly what conflicts of…

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Incorporated Association or Company Limited by Guarantee

When starting a Not-for-profit organisation understanding the various structures and choosing the optimal one for your needs can be a difficult and confusing process. The following document aims to summarise the advantages and differences between the two most popular structures- incorporated associations and companies limited by guarantee.   What is an Incorporated Association? It is…

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What’s Hot in the Association Conference Sector in 2018?

It’s been a busy 12 months of conferences and the TAS team have enjoyed a diverse array of events this year. From colleges honouring ancient traditions to emergency medics taking over a big top, 2017 has been all about engagement and, as these top trends for 2018 show, it’s a theme that is set to…

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Can we talk about millennials?

Can we talk about millennials? I know, I know, everyone keeps talking about millennials but if you have 2 minutes to spare I have a slightly different take on the whole ‘we must engage millennials’ pandemic sweeping the association and NFP sector. We should stop trying. Well sort of. In essence, the question being asked…

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What You Need to Know about Webinars, Webcasts and How / Why they Work

It’s easier than ever to engage members face to face regardless of geographic challenges and Associations are taking note.   At TAS we now provide Association Management Services to more than 50 associations. Of course, no single association is the same but many of the challenges they face are. Common concerns include attracting millennials, providing…

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Hot trends for NFP conferences in 2016 and beyond

Francesca Roland looks at conference trends for 2016 As we wrap up another year of successful conferences, it’s time to stop, reflect, learn and look to the future of events and conferences – specifically in the Not-for-Profit sector.  The conferencing and events market is a cluttered space, with multiple associations, societies, colleges and organisations seeking…

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