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TAS News and Articles

Why video marketing should be included in your Association marketing strategy

By Admin | January 11, 2022

In a world of multiple online channels and social media formats, video seems to be coming out on top. Social platforms like Instagram, Tik Tok and Facebook are all focused on making video central to their platform. Over 82% of internet traffic will be online videos by 2022, according to predictions by online giant Cisco.…

Conference Management

Victoria introduces Australia’s first government-backed COVID-19 event insurance.

By Admin | December 15, 2021

You may be aware that the Victorian Managed Insurance Authority (VMIA) has announced an event insurance product to safeguard losses from events if they have to be cancelled due to the imposition of State or Federal rules relating to Covid-19.  This insurance cover will be available for events held between 1st January 2022 and 31st…

2022 Predictions

By Admin | December 10, 2021

If the last two years has taught us anything, it is to expect the unexpected. Making predictions for the year ahead with a continuing high level of uncertainty is probably difficult at best and impossible at worst.  However, there are some things we can predict with a reasonable level of certainty, some we think are…

YouTube for marketing your business

By Admin | November 18, 2021

Are you using video marketing for your business? YouTube is the place to be. We’ve outlined six key ways to get your video marketing up and running on the YouTube channel. #socialmediamarketing #youtube YouTube is without doubt one of the biggest social media platforms in the world, with 2billion+ userslogging in from over 100 countries…

Have you considered the advantages of an outsourced Association Management Model?

By Admin | October 21, 2021

Outsourcing some or all of the work associated with your member association can be seen as a potential loss of control to many.  However, when you consider the potential advantages provided by the outsourced model, many of these concerns fade away.  Control can be maintained with the right contracts, agreed deliverables and constant and clear…

6 Lapsed Member & Member Engagement Ideas that you may not have considered.

By Admin | October 21, 2021

Engaging members and lapsed members is the cornerstone of managing successful associations. In this article, we identify 6 membership engagement ideas  that you may want to consider.  12-month new member engagement strategy – Research has shown, that if a member engages at least 8-10 times within the association they are more likely to continue to…

Events, Covid-19 and Your Duty of Care

By Admin | October 14, 2021

As a general rule hosts of conferences, meetings and events have not been overly concerned that they may have people attending their events with a multitude of afflictions including the common cold, sore throats, coughs and even influenza.  It has been a known and to a large extent accepted fact that when people meet in…

COVID-19 Government Assistance for Business – Handy Links

By Admin | October 13, 2021

Business.gov.au has one handy webpage with links for all COVID-19 related financial assistance for businesses in all states and territories. If you need to check business support grants, hardship schemes, disaster payments or other funding measures in your state, visit Business.gov.au COVID-19 financial support for small business webpage. Information, eligibility and types of available aid are…

Director ID Applications open November 2021 – Are you ready?

By Admin | October 13, 2021

Further to our updates regarding the Director Identification Numbers, current Australian directors will now have one year to apply for their unique director identification number. Non-compliance can see $1.1 million in fines. The Australian Tax Office has just launched its Australian Business Registry Services website, enabling directors to now apply for their ID when applications…

Does your website create the right first impression?

By Admin | September 23, 2021

Does your company website deliver the best possible impression of your business? If not, you need to fix it. If someone arrives at your home page, you only have a few seconds to convey what you do, why you’re different to the competition and why a prospective customer should choose your company – so does…