TAS News and Articles
Effective Marketing – August 2018
A fantastic video to watch if you are interested in improving the marketing for your association!
An Industry Innovator – Christine Pope
Recently nominated for the Third Sector Board Director of the year award, Christine Pope has defined herself as an innovative strategist and Board Director. Working with the Australian Traditional-Medicine Society (ATMS), Christine has played a pivotal role in increasing membership engagement and retention, the implementation of a radically successful marketing plan and an extremely successful …
Get Your Instagram On The Map!
It might seem like a daunting task – starting and maintaining an Instagram account for your organisation. And why even bother? Instagram is more than just a pretty way to add photos and see others eating acai every morning. It is a powerful tool capable of driving leads and traffic, raising brand awareness and membership…
Is Anyone Opening This?
We have some quick and easy time-tested ways to increase your email open rates! Open rate for emails is still an incredibly useful statistic to gather engagement and influence on your membership base. Some tech names like Whatagraph and Mailchimp have put time into compiling statistics meaning we don’t have to! So here are some…
Connect: Social Media
Feeling lost on Social Media? We’re here to tell you it’s not THAT bad (or hard!). As noted by Pam Neely from Whatagraph, “Not all social media followers are created equally”. But what did she mean by that? Is it a reference to George Orwell and some brash socialist discourse? Probably not. What she meant…
But You Just Arrived?
Mistakes to Avoid During Membership On-Boarding With the recent hosting of our Strategic Board Series we have noticed the never-ending problems associated with membership. How do we keep people interested? How do we attract new members? We have some handy tips included here to stop your organisation from losing your members as soon as you…
Are you likely to lose your website?
How to ensure that your website is safely under your control Getting a website up and running is a big job and involves a lot of individuals with their fingers in the proverbial pie, from web developers to domain name registrars, board members to website hosting companies. As with any process this large, the chance…
Using social media to generate a buzz for your event
By Mel Kettle, Social Media Expert for Associations Quite a few event organisers I’ve been speaking with have shared how much more difficult it is to get people to register these days. There are so many options these days, so you really want your event to stand out. Social media can be a great help…
Why events are a powerful marketing and business development tool for sponsors
By Richard Woodward Events are a powerful marketing and business development tool for engaging audiences, building brand awareness, communicating brand messages, engaging employees, building relationships, differentiating from your competition and driving sales. However you must ensure that your prospect fully understands the power of events as a medium —compared to other opportunities such as television,…
Are you affected by the EU General Data Protection Regulation?
Board members are often involved in both their association and full time work, and it can often be difficult to keep up to date with pertinent information on what is happening in the sector and what new policies might affect your organisation. Therefore, we have written this guide to help summarise the new EU General…