Call Us! +61 2 9431 8600
Strategic Board Series Banner


5:00-8:00 pm Wednesday 16th May
Pan Pacific Hotel, South Wharf

Register Here


5:00-8:00 pm Thursday 24th   May
Parkroyal Darling Harbour

Register Here


We would also like to give a special thank you to Tourism New Zealand

who we are proud to announce as our platinum partners for the 2018 SBS series.

The Association Specialists

Strategic Board Series


16 May 2018, 5.00 – 8.00pm | Pan Pacific Hotel, South Wharf, Melbourne

24 May 2018, 5.00 – 8.00pm | Park Royal Darling Harbour, Sydney


5.00pm: Registration and complimentary pre event refreshments

5.30pm: Welcome and Overview- Francis Child, Managing Director, The Association Specialists

5:35pm: Tourism NZ keynote introductionSamantha Kent Business Events Bids Manager for Tourism NZ– Australia

5.45pm: PANEL 1: Transforming Governance, Advocacy and Lobbying: Best Practice in the Digital Era and what REALLY happened at CPA

Corporate culture and its impact on an Associations reputation is in the spot light more than ever. Good governance and building noble relationships with government, regulators, and other interested parties is of utmost importance. The role of the board needs to evolve to align with the changing business and societal landscapes.  Boards have the role of ensuring the standards of governance reflect the changing landscape and the expectations of the membership.

In this session Brett Stevenson will also discuss the 2018 CPA debacle and the ensuing fall out


  • Brett Stevenson, Founder/Director, Excellere and CPA whistle blower
  • Catherine Maxwell, National Director, Policy & Advocacy, Governance Institute of Australia
  • Francis Child Managing Director, The Association Specialists (Melbourne only)
  • Alina Bain, CEO, The Export Council of Australia (Sydney only)

6.20pm: Q&A from the audience

6.25pm: PANEL 2: Inspiration and Insights for the Modern Marketing Association

Managing your brand and reputation is paramount in a world of rapid and on-going change.  Growing your association innovatively in a transparent market place can be challenging. In a time of constant disruption, innovation is critical, and engagement and good communication is key.


  • Trisca Scott-Branagan, Head of Marketing, Institutional, ANZ Bank
  • Bill Moore, CEO, Fitness Australia
  • John Broome, CEO, Australian Association of National Advertisers (Sydney only)
  • Brenda Mainland, Director, Survey Matters (Melbourne only)

7.05pm: Q&A from the audience

7.15pm: Closing Remarks- Francis Child, Managing Director, The Association Specialists

7:20-8.00pm: Networking drinks


Wayne Shapiro, Corporate Facilitator, Sydney

Michael Goldsworthy, Principal Consultant, Australian Strategic Services, Melbourne

This event is kindly supported by Tourism New Zealand.

If you are interested in becoming a sponsor partner for our next event please click below for more information.

Please subscribe below to be the first to hear about our upcoming events in the series!

To discuss how The Association Specialists can help guide your association to the next level