As we near the end of the financial year 2019/2020, many associations are preparing to launch their annual membership renewal campaign. Typically, this has been a roll-out of much of the same messaging and strategies of previous years, but the unwelcome appearance of COVID-19 means this must change for 2020/2021. In particular, our advice for these membership renewals and those for the rest of the year (including anniversary memberships) is to focus on three key things. We must remember that most of all, this is not about the organisation, it is about the member.
1. Strategy and Planning
3. The Process