As professional associations strive to grow and future-proof their membership, retaining student members after graduation remains a critical challenge. In her latest white paper, “Bridging the Gap: Retaining Student Members Post-Graduation in Australian Professional Associations”, Megan Ogier, Director of Performance at The Association Specialists, explores why many student members fail to transition into full professional membership - and what associations can do about it.
Key challenges include:
A sudden jump in membership fees post-graduation
Loss of contact due to university-linked email addresses
Lack of tailored engagement and clear value for early-career professionals
This paper offers practical strategies to support smoother transitions, including tiered pricing models, mentoring programs, and targeted communication. Click through to read the full paper and discover how your association can build a stronger, more sustainable membership pipeline.
