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Conference Management

Innovation and Engagement – Conferences in 2019 and Beyond

  360 Live Media has released their 2019 report on the existing and upcoming trends in the events industry that we should have on our radar. This article will be based on their informative piece, with input from The Association Specialists!   Experience Engineering It is no surprise that members and delegates want more from…

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Why events are a powerful marketing and business development tool for sponsors

By Richard Woodward Events are a powerful marketing and business development tool for engaging audiences, building brand awareness, communicating brand messages, engaging employees, building relationships, differentiating from your competition and driving sales. However you must ensure that your prospect fully understands the power of events as a medium —compared to other opportunities such as television,…

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Give Your Sponsorship Strategy An Unfair Advantage

By Abby Clemence, Infinity Sponsorship Abby Clemence, Managing Director of Infinity Sponsorship (a national sponsorship consultancy) discusses eight tips to cover when planning your sponsorship approach in 2015, based on her most current research and work matching non-profits and sponsors together over the last five years. Is your non-profit ready to engage corporate sponsors? ‘Every…

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